Writing Portfolio

Over the years, I've published dozens of articles and case studies that have increased customer activation, converted visitors to free trial users and newsletter subscribers, and helped sales teams close opportunities. Here's a collection of work I'm especially proud of.

Nutshell is all-in-one growth software featuring CRM, email marketing, and contact management to help B2B teams close more deals.

Not your dad’s SaaS: Prospecting tips for modern B2B sales reps
How to improve your sales outreach in the era of email fatigue
The history of sales: A look back at the greatest salespeople of all time

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.

How to appraise & optimize any landing page by campaign performance
5 PPC advertising lessons from a B2B growth marketer
Success in the PPC automation age: A paid search marketing roadmap
3 Experiments To Run For Responsive Search Ads Testing

Wix SEO Learning Hub is where you get expert advice and in-depth resources to help you increase your organic traffic coming from search engines.

Backlinks 101: What they are and why they matter
The search marketer's guide to creating better content

Optmyzr helps paid search experts speed up campaign optimization and see maximum value from their spend on Google, Microsoft, and Amazon ads.

Case study: Driva
The Optmyzr study on responsive search ad performance